Toronto considering 6 a.m. alcohol sales to boost pub visits during Winter Olympics
· Global News
Toronto officials are exploring the possibility of permitting alcohol sales as early as 6 a.m. at local pubs and restaurants during the upcoming Winter Olympics. The proposal aims to attract patrons by accommodating viewers who wish to watch live broadcasts of events hosted in Italy, which will occur during early morning hours due to the six-hour time difference between Toronto and Central European Time.
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The Winter Olympics are scheduled to run from February 6 to February 22 in Italy, with curling competitions kicking off this Wednesday prior to the official opening ceremony. If approved, the temporary change to alcohol service regulations would align with prime viewing times for Canadian audiences, potentially boosting business for hospitality venues during traditionally quiet morning periods while supporting fan engagement with Olympic events.