Starbucks’ US$100 million CEO can’t repeat Chipotle stock magic
· Financial Post
When Starbucks Corp. landed Brian Niccol, the star chief executive who fixed Chipotle Mexican Grill Inc. and Yum Brands Inc.'s Taco Bell, to turn around its fortunes, it triggered a frenzy on Wall Street. The stock popped 20 per cent in a matter of minutes and racked up its biggest one-day gain ever as investors and analysts, one after another, gushed about the move: “dream hire;” “exceptional;” “hall of fame restaurant CEO.” Read More
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